The low travel season is a vacation rental property owner's worst nightmare. Although about 500,000 visitors arrive in Windham, Maine, the vast majority show up from late June to early September for warm-weather activities. Throughout winter and much of spring, guests are few and far between, leaving vacation hosts with empty rentals.
However, it's not all gloom and doom during the off-season. It's still possible to keep your business going. You just need to master the art of attracting guests in the off-season.
In this article, we're sharing guest attraction strategies to implement during the low season.
Offer Great Services During the Peak Season
Repeat clients keep a business going. Your vacation rental business is no different.
During the peak travel season, you have the opportunity to turn guests into loyal customers who will look forward to staying in your rental every time they come to Windham. The best way to bring back guests is to offer services that surpass their expectations.
A satisfied guest can also become an agent of word-of-mouth marketing. They can tell their friends and relatives about your rental and write positive reviews about it online. This is one of the best off-season marketing strategies even though it's implemented long before the off-season rolls around.
Give Special Packages and Discounts
It's an off-season because many people aren't willing to come to Windham. That doesn't mean they wouldn't pack their bags and catch the next flight if an ideal opportunity arose. With enough persuasion, you can attract some guests to your vacation rental.
This is where special packages and discounts come in. Americans love a good discount, especially if it's relevant to their shopping habits and lifestyle.
If you've built an email list from your guests, try offering them a 30% discount on their next stay and wait for the results! The key is crafting an attractive special package that will interest your target customers in off-season travel.
Transform Your Rental
Does your rental evolve with the changing seasons? If not, you won't be in a good position to attract guests in the off-season.
During the summer when travel is booming, you certainly take steps to prepare the rental for the season. The air cooling system needs to be in top condition, and you may even go the extra mile to build a pool.
What about the winter when travel is low? Do you abandon the rental knowing that no one will bother booking? If yes, it's time to transform it into a winter paradise. There are lots of snow enthusiasts looking for cozy destinations to beat the winter cold.
Marketing your property as a winter destination can help you get a steady stream of guests all around the year.
Attracting Guests in the Off-Season Made Easy!
Attracting guests in the off-season might seem like a difficult task, but with the right strategies, it's possible to keep your rental alive. Working with a rental property management company that specializes in vacation properties is also one of the best moves you can make.
In Windham, PMI Vacationland is your go-to vacation property manager. We offer top-tier property management for short-term rentals, using advanced technology to keep owners and tenants informed and satisfied in real time.
Get in touch with us for more information.
